Search Engine Marketing is a quick emerging as an influential online customer purchasing guide.. Many companies are now taking Search Engine Marketing very seriously because well it has a fantastic come back on venture and has fabulous potential for:
• Lead generation
• Increased sales
• Superior brand awareness and
• Better corporate visibility
Search Engine Marketing in relation to using the Internet search engines and Directories to deliver targeted traffic to web sites. By your targeted traffic, we are really discussing about heavy potential customers to your website.
Search Engine Marketing is actually a combination of two founded techniques. One is Search Engine Optimization, known as SEO or Natural Search or organic search and the other being Paid Search associated .
Monitoring your Search Marketing Efforts
- Just standing high on the search engines (paid or free) is not really the end goal. Search Engine Marketing is not just about generating traffic. It’s all about generating the “right” traffic. You need prospective customers to come to your website.
- With Search Engine Marketing, you need to continuously monitor the traffic. You need to analyze the traffic and keep an eye on how many of your visitors actually convert. By convert, we mean is the visitor doing what you want him to do on your website? For example, you may have a retail shopping website: Is the visitor actually buying? Or if you have a lead generation website, is the visitor leaving contact information? If you have want visitors to download certain white papers from your site, is he doing that? You need to track and analyze these statistics to determine if your search engine marketing is giving you the right returns.
Source: (http://www.searchenginemarketing.org.uk)
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